From September to December 2024, I worked as a contracted project consultant for Adidas, where I led a consumer research initiative focused on athletic fashion apparel. I performed a SWOT analysis on key competitors to evaluate market positioning and identify opportunities for collaboration with Fear of God Athletics. I also developed consumer profiles and offered strategic recommendations on potential brand partnerships and target cities. In addition, I designed experiential storefront mock-ups to enhance consumer engagement. I presented my final findings to global branding, storytelling, and merchandising teams at the Adidas headquarters in Los Angeles.